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​​How Much Does It Cost to Customize a Car Interior Using WebGL like Renault?

WebGL is a technology that opens a doorway for web browsing and navigation based on virtual 3D reality experiences. This blog will focus on the practical aspects of using WebGL in the automotive industry. Specifically, for 3D model interior design and customization.

Prospects of Modern 3D Web Applications

The world wide web is ever-changing. It has made its way from a repository of static content to an interactive environment providing realistic experiences. 3D software has been playing a key role in this process.

Using WebGL, the set of technologies for displaying 3D graphics in a browser, 3D web apps are the main driving force behind Web 3.0. These technologies also power WebXR, a unified standard for extended and virtual reality on the web.

Read more: How Web 3.0 Transforms the Existing Business Models

Learn all about Web 3.0 and how it can benefit your brand

Soon, these technologies will help us create web environments where users can communicate using VR headsets and AR devices, as well as create, customize and share immersive experiences. Using WebGL, the 3D virtual space will enable customers to talk, play, study and shop in an entirely new way.

Innovate with AR

Developing 3D Applications with WebGL

Remember the now obsolete Adobe Flash? In 2011, WebGL emerged as a viable alternative and allowed for the creation of web graphics using JavaScript. In 2017, the new improved WebGL2.0 replaced Adobe Flash completely and turned out to be more convenient and effective.

If we had to come up with a brief definition of WebGL it would be “using a programming language to draw objects in a browser”. The technology uses the rendering capacities of the clients’ GPU to generate graphics.

There are a variety of libraries and frameworks available for building WebGL 3D apps. WebGL tools offer ready-made elements to speed up the development process, eliminate errors, and ensure fast time-to-market.

Industries like e-learning, healthcare, entertainment, gaming, design, and others that require complex visualizations use WebGL 3D. The next section explores the benefits that WebGL animations and real-time 3D visualization bring to the automotive sector.

What to Consider When Customizing Car Interior Using WebGL - Visartech Blog

The Benefits of 3D Graphics for the Automotive Industry

A while ago, 3D designs were used mainly to create sleek and attractive models of car exteriors. Recently, though, the applications of 3D product modeling have extended to include:

  • Design of automotive components, including custom car accessories which are conceptualized before production;
  • Car interior design, enabling users to customize any car online;
  • General prototyping, allowing manufacturers to conceptualize complete 3D vehicle design before launching it into production.

The conceptualization helps manufacturers in several ways:

  • Minimizing expenses

Visualizing a car part, an interior, or a complete prototype in advance helps avoid inaccuracies and errors. Therefore, allowing car manufacturers to reduce expenses.

  • Accelerating prototyping and design

Using 3D vehicle design tools you can reduce the number of iterations at the design stage. This allows you to come up with the final prototype faster than competitors.

  • Facilitating creativity and innovation

The capability to customize any car online enables teams to quickly visualize new design ideas and test them for viability before investing in manufacturing.

All that looks good on paper. So, let’s take a close look at how renowned car manufacturers are using 3D product modeling to design car interiors.

Wondering how much it would cost to create a customized 3D car interior design using WebGL technology - Visartech Blog

Top Immersive Examples of Using WebGL to Showcase Car Interiors

These days, car manufacturers use the WebGL technology to provide clients with a customizable 3D car interior view before the car goes into production

Renault

In 2020, the French car manufacturer Renault announced the launch of its brand new Renault Morphoz 3D. The electric vehicle is capable of shifting its shape to fit the customers’ needs, preferences, and tastes.

The model has won instant recognition for its advanced customization capabilities and unconventional interior design. The design work was 95% digital, carried out with a 3D car configurator and VR technology.

Recently, Renault has gone even further and unveiled its digital Renault configurator – a web-based software tool that allows users to fully customize Renault cars to their unique preferences.

Mazda

The Japanese automotive giant has launched a WebGL interactive 3D configurator as an addition to its brand new Mazda 3 model. The 3D configurations include engine, livery, furnishing, and special equipment.

The 3D car viewer also includes a 380-degree view of the interior and enables customers to customize the seat covers and stitchings. The suite enables clients to fully customize the car, including the tiniest details, and see how the price will change depending on the options they select.

Nissan

Another Japanese car manufacturer, Nissan, also offers a 3D car customizer available online. The tool enables customers to configure a range of Nissan models, such as Micra, Juke, Leaf, and Qashqai.

After choosing a model, users get to select the type of the vehicle, colors, interior upholstery, and wheel types.

The customers may then save all their choices in their Personal Showroom for further examination and view the complete WebGL models that they have assembled at any time.

Chevrolet

The Chevrolet 2020 Corvette Stingray model comes with an online 3D car configurator available at chevrolet.com. The interactive tool enables customers to paint the 3D models in different colors, and choose seats, wheels as well as other interior and exterior settings. Customers can also access a full 380-degree view of their custom 3D model, and share their design on Instagram, Facebook, or Twitter.

If you’re impressed and inspired by the examples above, and want to create an immersive car interior, the tips below should help you decide on your further course of action.

3 Steps Towards Creating an Immersive 3D Car Interior Experience

Just like any project, building a state-of-the-art WebGL demo, which enables users to customize car interiors while recreating car modeling software experiences, is done in three logical stages:

#1. Brainstorming a concept

First, stakeholders together with the technical partner, define the specifications for the project. This step requires in-depth competitor analysis and an outline of each step of the customer journey. Ultimately, you should have your product specifications and requirements meticulously laid out.

Our experts at Visartech can help you create a detailed technical specification as well as a comprehensive business roadmap for your project.

#2. Deciding on a technology stack

The project specifications, in its turn, will dictate the budget and the choice of technologies. Your team’s skillset will also play an important part in choosing the technologies for creating an immersive car interior. The best 3D design software as well as the existing car modeling software will not necessarily be the best fit for the project in question.

#3. Designing and implementing the end product

After you design the product prototype, it should undergo testing for user acceptance, the collection of feedback, and the final integration of changes. Ideally, you should integrate testing into every stage of the product development process. At Visartech, we are ready to help you with full-stack product development and render product support services after your solution is complete.

5 Key Features of a WebGL-Powered Car Interior

Without a doubt, your real-time 3D visualization of a car interior should stand out. However, there are some golden standard characteristics of a WebGL website that features an interactive customizable car interior.

#1. 360° View Using a Gyroscope

A gyroscope is a sensor for capturing objects in angular motion. The gyroscope support will enable customers to get a more realistic feel of their experience during a speak-peak inside the car.

To enable a gyroscope sensor, your website should have an SSL security certificate and start with https://. Users should also be able to disable a gyroscope mode.

#2. Switching the Camera Position to Different Seats

This option will enable customers to experience what it feels like to be inside a car from a different passenger’s view. It also accounts for the creation of a more precise and realistic presence effect.

#3. Changing the Seat and Dashboard Trim Textures

This feature enables customers to choose different upholstery and trims for the car interior, helping users customize it to their preferences.

#4. Interactive Elements

Interactivity is, essentially, the responsiveness of software to users’ actions. A dashboard showing car price fluctuations depending on a user’s choice of engine, wheels, or upholstery type is an example of an interactive element.

#5. Transparent and Native UI

Enabling users to switch between native and transparent UI is essential given the growing number of customers using WebGL applications from mobile devices. Transparent, yet fully functional UI will allow them to get a better view of the car interior.

The Core WebGL Libraries Allowing to Create 3D Web Solutions

The growing interest in WebGL resulted in a wide range of libraries and WebGL frameworks. These tools help developers speed up the creation of WebGL applications and websites. Some work as comprehensive solutions while others simplify specific operations.

PlayCanvas and Unity are two examples of powerful tools, as these aren’t just libraries but full-blown engines. Both are excellent for building immersive experiences. However, PlayCanvas takes the spotlight. It is a web-first engine, which ensures fast load times and incredible performance on mobile devices. Finally, PlayCanvas is considered to be the most advanced WebGL authoring environment available.

Read more: A Guide to WebGL: 2D/3D Graphics for Web Projects

Check the full list and detailed description of WebGL libraries

Visartech works with a vast variety of WebGL technologies, including PlayCanvas, Unity, A-Frame, Three.js, Babylon.js, etc. Make sure to check out WebGL examples in our portfolio.

How Much Does It Cost to Create a WebGL-Based Car Interior Like Renault?

The cost of a WebGL car interior depends on several factors. First and most important is the concept which, in its turn, defines the scope of tasks and project timeline. To put this into perspective, let’s imagine that one needs a custom model that gives users an experience of the real feel of the car interior. The solution must be web-based and adaptive to mobile devices and built from scratch.

The scope of tasks and time estimate to complete each task looks something like this:

Task Pessimistic Time Estimate, hours Optimistic Time Estimate, hours
Phase 1: Create a normal map
Create a model with normal maps 56 80
Phase 2: Set up assets
Implement and set up assets 8 16
Prepare scene and setup light 8 12
Set up colors for assets 16 24
Phase 3: Build the 3D configurator
Develop a module to rotate the 3D model 16 24
Develop a color-changing feature 8 12
Total 112 168

Phases one and two are executed by a Tech Artist Team to create a 3D model, and phase three requires a WebGL Dev Team to create a web module in which this model will be embedded.

So, building a 3D interactive car interior from scratch can take 3-5 weeks. How much will it cost then? Here’s a list of the hourly rate ranges for software development across regions:

  • North America: $80-150
  • Australia: $80-120
  • Western Europe: $70-130
  • Eastern Europe: $35-65
  • Asia: $20-55

However, the average rates can differ from the actual price, here’s why:

  • The rates depend on the location. For instance, in the US, hourly rates differ from state to state and can vary from $80-150.
  • The price depends on the level of experience you’re expecting from the team. Naturally, teams that have a majority of middle and senior experts charge higher rates.

Let’s take the minimum rate of $80 per hour in North America. The approximate budget you need to build a 3D constructor and an immersive car interior varies from $8,960 (optimistic) to $13,440 (pessimistic).

Conclusions

As you can see, car companies are actively using WebGL to present customizable 3D car models to their customers and not only. Car purchasing trends have undergone massive shifts since 2020. According to a 2021 CDK Global survey, almost 70% of shoppers were willing to start buying cars online. Presenting customizable 3D car models through a web browser is an excellent way to drive sales.

Other than that, using WebGL to let customers choose and visualize the car interior online can help your automotive business keep up with the trends and gain a competitive edge.

Not sure how to kick start your WebGL project? Contact us now for a free consultation!

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