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Golf Simulation Platform for Sports Industry

How Visartech helped to grow a SkyTrak golf simulation app into a unified sports simulation platform that wins awards annually and broadens the user base significantly.

SportTrak, LLC is a leading technology and hardware company in the sports game simulation market with a focus on providing golf launch monitors and related software for indoor and outdoor training.

Industry:Sports & Lifestyle

Location:USA

Partnership since: 2014 - Present

Golf Digest “Best in Golf” Award annual winner since 2017

35% of user base growth

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The Brief

Software as a competitive edge on the market and core business driver.

Initially, SportTrak was founded primarily as a hardware company, producing high-quality golf launch monitors at affordable prices. This market in general is fairly high-end, so the cost was a competitive advantage for a long time. However, the company saw the tendency of their customers to use their launch monitors in combination with third-party digital solutions, so they decided to create software of their own – the SkyTrak golf simulator app.

The main idea was to stand out among competitors by showing great ball trajectory tracking accuracy, game/skill improvement monitoring, and a fast and smooth user experience. SkyTrak needed a strong and reliable software development partner in order to implement the highest possible quality standards.

The project has required not only the execution of app development services but a proactive vision of the business’s future growth from a tech side. The Visartech team has managed to satisfy the demand by offering to create a simulation platform that will unite various software solutions under a single ecosystem for golf enthusiasts.

Service Core

Accurate execution of the full software project development process.

Business Analysis

Tech Specification

Visual Content Production

Front-end Development

Project Management

Quality Assurance

Maintenance

Challenges

The client needed a reliable technology partner to implement the software development strategy.

Visartech was not involved in the SkyTrak app development process from the start. The first SkyTrak app version had already been released to end-users on the market.
The client had just ended their contract with another US-based software development company due to deficiencies in delivered quality, work speed, and resulting cost. The project was in search of a new software development partner.

That is when Visartech stepped in and proposed its vision combined with in-depth technology expertise. The first tasks were to stabilize the existing codebase and add new crucial features. Along the entire product development journey, there were many challenges, but Visartech specialists remained dedicated to the primary business goals.

We were required to:

  • Introduce the game of golf to the development team

    None of the teammates knew the golf rules and mechanics necessary for the detailed software development. However, it became a fun and easy task.

  • Learn existing software architecture and clarify the pressing issues

    The first version of SkyTrak was developed by another software development company and turned out to be faulty.

SkyTrak Golf Simulation Platform - Visartech Portfolio

Solutions

Continuous delivery of specific solutions forming a unified ecosystem.

The Visartech team has been developing the SkyTrak App since 2014 and continues improving the code and functionality. Various software solutions have evolved over time forming an enitre golf simulation ecosystem. With a single account, a user can practice on a driving range, analyze the game statistics, track game/skill progress, participate in challenges with other players, communicate with other golfers or golf instructors, and connect with friends.

The main idea is to synchronize large amounts of data and improve download speed to give users the best possible experience while using the SkyTrak launch monitor.

Core solutions developed by Visartech are:

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After several years, I continue to be impressed with the work Visartech has done for our organization. They put careful thought into each project, making sure that we are well-informed throughout the entire process. They don’t simply perform a task, but rather they bring their own unique perspective and critical thinking to each body of work. I could not be more pleased with a development partner and I look forward to many more years of collaboration.
Don ThorupPresident, SportTrak, LLC

Roadmap

The path to becoming the leader in the golf simulation industry.

2014

Start point with existing buggy software.

2015

Second major release with no bugs and a new app design.

2016

Improvements on existing features and the addition of new ones

2017

The first Golf Digest Editors’ Choice “Best in Golf” Award continued by year-over-year wins.

2018

Third major release software re-skin, new features, and an improved Bluetooth library.

2019

Research the possibilities to play on realistic HD models of the real golf courses.

2020

Continuous platform maintenance and support, along with several new features.

2021

Fourth major release with improved Range Environment.

The Result

SkyTrak becomes a unified sports simulation platform serving all golfers’ needs.

Together with the client, we have created a unique experience in the market where high-end computer graphics are combined with smooth UI and advanced golf shot-reporting mechanisms. 
Our gamification experience along with golf sports knowledge has brought our client huge success:
SkyTrak Golf Simulation Platform - Visartech Portfolio
  • In 2017, 2018, 2019, 2020 SkyTrak receives Golf Digest Editors’ Choice “Best in Golf” Award.
  • User databases grew significantly by more than 35% from the point where we’ve started our collaboration.
  • Over the years of our mutual cooperation, SportTrak has transformed from a solely hardware company to a service company providing a whole ecosystem for golf players.

With a goal to make SkyTrak a #1 golf ecosystem on the market, de-facto golf standard, we continue the platform’s maintenance and support.

SkyTrak Today

5+
Golf Awards
10+
Years of golf experience
5
Golf Courses
2,4M+
Owners of Indoor Golf
1B+
Strikes in a Year

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